My FM 101.3 Programming
My FM defines the term “Full Service Radio” targeting and reaching an adult audience of
35 – 64 years of age. My FM serves that sweet spot between Boston, Worcester and Providence.
My FM is the communities’ choice for local news, event information and “what’s going on” throughout the region. If it’s happening around the My FM listening area, we are either reporting it or covering it live.
My FM carries the Boston Red Sox, Bruins, New England Patriots, Boston College football and basketball, and over 75 local high school athletic events, and Milford Legion Baseball.
WMRC and My FM Daybreak have become a local institution around these parts. Local news straight from the sources, weather, traffic, local interviews, and contests. The perfect way to start the day.
A variety of locally produced talk shows spotlight current affairs, health, human interest, business, ethnic, and the important local issues of the day.
Traffic and Weather
Weather and traffic are tailored for the local residents and commuters with over 30 reports daily.
Music & More
Classic hits geared to reach the all important 35 – 64 demographic PLUS contests, unique promotions and events, live on location broadcasts, special weekend programming, involvement with area services and activities and much much more.