Tony Tantillo has been immersed in the produce business since his family moved from Sicily to San Francisco when he was only five years old. Working alongside his father in the South San Francisco produce markets, he acquired the knowledge he uses today to educate his audiences about the value of produce. Everyday Tony’s ninety-second segments are highly entertaining and informative. He gives tips about storage and preparation, plus valuable nutritional information. He also teaches consumers how to recognize produce that might be too costly, of poor quality, or not yet at the peak of freshness. As a consumer advocate, he emphasizes “selection first” – encouraging all of us to think of quality, value and nutritional benefits when selecting our favorite produce.

Not only does Tony talk about the importance of produce and selecting the right quality, he educates about vitamins and minerals as well. He discusses how to ensure that after selecting your produce of choice, the vitamins and minerals remain at their peak the whole time they are in your home, from purchase to the final preparation. Helping to maintain a healthy America is incredibly important to Tony-he takes the time to help educate children all over the country about how vital it is to eat healthy.

With his extensive history in the produce industry, and his natural, enthusiastic on-camera personality, Mr. Tantillo has been the greater San Francisco Bay Area’s Fresh Grocer since 1992. Tony is widely recognized as an entertaining personality, and most importantly, the preeminent produce expert in the United States.