The Commonwealth Cannabis Company has successfully deployed a low-frequency FM transmitter to call customers into the dispensary, an innovative way to keep people safe during the coronavirus outbreak.
“CommCan Radio” was deployed to meet the surge of customers over the past 10 days, who have filled the parking lot at CommCan’s recreational and medical dispensary in Millis. CommCan had previously tried texting customers to tell them when they could enter the store while still maintaining six feet apart, but a poor cell signal meant some were missing their notifications.
Now when customers arrive at the dispensary, they take a numbered ticket and wait in their cars. They tune their radio to FM 90.1, where the low-frequency transmitter broadcasts music, interrupted only by a store clerk calling the latest number.
The technological solution to encourage social distancing is the brainchild of Mark Abbate, CommCan’s head of IT. With a degree from MIT, Abbate oversees all security and technology for the company.
“He got this up and running in no time at all and it’s unbelievable how well this is working,” said Ellen Rosenfeld, who owns CommCan with her siblings, Marc and Jon. “The customers love it. Our staff loves it. It’s just one additional measure to help keep our clientele safe. I really think this could have applications beyond the cannabis industry as we think creatively about how to get through this crisis together.”
CommCan had already taped blue “Xs” on the floor of its Millis dispensary to show people where to stand to maintain a six-foot distance from each other, per the guidelines on social distancing to combat COVID-19. CommCan also closed half of its cash registers so staff can maintain social distancing at points of sale, each of which is wiped clean after each transaction.=
CommCan - The Commonwealth Cannabis Company is Massachusetts’ only self-financed, vertically integrated cannabis company that is family-owned and operated by lifelong Massachusetts’ residents. CommCan’s state-of-the-art 60,000 square foot cultivation facility built in 2017 is located in Medway, Massachusetts. CommCan operates a medical-only dispensary at 255 Turnpike Road (Route 9) in Southborough and a new co-located recreational and medical dispensary in Millis at 1525 Main Street (Route 109). CommCan has created more than 90 new local jobs in the communities where it operates. To learn more about CommCan, please visit www.CommCan.com